Tired of Hustling with No Real Growth?
It’s Time to Learn the Game That Builds Real Wealth.
You can cook. I’ll show you how to cash out.
I built The Smoking Crab & Seafood Co. from $0 to $100K weekends and turned it into a million-dollar brand. Now I’m handing you the exact blueprint.
Selling plates from home? Running a food truck, tent, ghost kitchen, or hitting festivals?
No matter the lane — this playbook will help you scale fast and smart.
No fluff. Just strategy, systems, and real results.
Ready to turn your hustle into a real business?
Let’s work.
Apply To Self Paid Grind. SPG is for serious builders only.
Sound Familiar?
About Your Mentor — Jonathan
✅ Built The Smoking Crab & Seafood Co.
From his oldest sister’s kitchen to a multi-million dollar brand with nationwide recognition.
✅ $50K+ in a Single Weekend
Mastered the food truck game, pulling five figures in a weekend off multiple units.
✅ Built a Multi-Location Franchise
Launched and scaled a growing franchise with real systems and sustainability.
✅ Now Teaching Others to Scale Smarter
Helping food hustlers become business owners with real strategy, structure, and profit.
Who’s behind Self Paid Grind
About Your Mentor — Jonathan
✅ Built The Smoking Crab & Seafood Co.
From his oldest sister’s kitchen to a multi-million dollar brand with nationwide recognition.
✅ $50K+ in a Single Weekend
Mastered the food truck game, pulling five figures in a weekend off multiple units.
✅ Built a Multi-Location Franchise
Launched and scaled a growing franchise with real systems and sustainability.
✅ Now Teaching Others to Scale Smarter
Helping food hustlers become business owners with real strategy, structure, and profit.
What You’ll Learn With Me
What You’ll Learn With Me
📊 Menu Costing & Pricing Systems
💻 Booking, POS & Ordering Setup
🧠Customer Experience Mastery
🚀Festival, Catering & Event Scaling
🧾Templates, SOPs, Hiring Docs & More
Pick Your Path to Profit
$999 One-Time Coaching Offer
$4,999 Group Coaching Program (8-Weeks)
$49.99/month SPG Community (tools
+ weekly drops)
Payment Plans Available
📍 90-Day Group Coaching Program
💼 $4,999
✔️ 8 weeks of elite-level coaching directly with Jonathan
✔️ Proven blueprint from $0 to $100k weekends
✔️ Live calls, weekly strategy, systems, scaling
✔️ Accountability, mindset shifts & full brand game
This is for the ones serious about building a 6-7 figure food empire.
90 - Day Group Coaching Program
$4,999
📍 One-Time Coaching Call
💬 $999
✔️ One powerful session, 1:1 with Jonathan
✔️ Get clarity, strategy, and solutions to break through
✔️ Perfect for plate hustlers, food truck owners, or anyone stuck at a revenue ceiling
Sometimes one conversation can change everything.
One-Time Coaching Call
$999
📍 SPG Community:
📂 $49.99/month
✔️ Weekly tools, templates, game plans & behind-the-scenes drops
✔️ Access to a growing tribe of food entrepreneurs
✔️ Low cost, high value — stay locked in & scaling
Learn, grow, and execute with a winning community behind you.
SPG Community
$49.99/month
FAQs
Got Questions? Find Answers to Enhance Your Business Journey.
What is the Self Paid Grind (SPG) Mentorship?
The SPG Mentorship is a results-driven coaching program for serious foodpreneurs and entrepreneurs. We focus on business growth, branding, systems, automation, and high-level strategy — taught by someone who built their empire from scratch.
Who is this mentorship for?
SPG is designed for food truck owners, restaurant operators, ghost kitchen founders, and product-based entrepreneurs who are ready to scale. If you’re tired of guessing and ready to grow, this is for you.
What’s included in the mentorship?
Do I need an existing business to join?
No. Whether you’re just getting started or already earning revenue, SPG meets you where you are — and helps you level up from there.
How much does it cost to join SPG?
Pricing depends on your business goals and mentorship level. We offer monthly group coaching, 90-day accelerators, and private VIP coaching. Serious investment creates serious results.
How long is the mentorship program?
SPG is an ongoing mentorship. Most entrepreneurs stay in the community as they scale, while others opt for our focused 90-day sprint options.
What makes SPG different from other mentorships?
SPG is built on real-world wins — not theory. This isn’t fluff. It’s the same blueprint that scaled a home kitchen hustle into multiple six-figure brands and franchise-ready systems.
Will I get 1-on-1 support?
All members get access to live Q&A and feedback. 1-on-1 calls are available for VIP-level mentees and private coaching clients.